What is MTM?
Matomo Tag Manager (MTM) is a tag management tool that allows flexible control over data collected from a website (and beyond), enables the installation of advertising pixels, and even facilitates A/B testing. It simplifies the process of adding, editing, and removing tags, allowing marketers to quickly implement tracking for various purposes.
Adding MTM Code to a Website:
- After registering and setting up your website, you can generate an MTM code in the Site Settings, which you need to place on your website according to the instructions in the Settings and the email from us.
The MTM code must be installed on all pages of your website. Without it, we will not be able to collect data and analyze visits for further blocking.
After installing the code, data will start coming in within 30 minutes.
It is recommended to place our code above Google Analytics.
It is crucial to add the code to all pages of your website. We analyze numerous bot behavior factors, including navigation between pages and mouse movement tracking, to prevent repeated bot visits to your site in the future. For this reason, if some pages are unavailable for analysis, the protection algorithm will not function effectively on your website.
- After installing the MTM code on your website, you can verify the installation’s accuracy in our dashboard on the homepage.